POFCAP’s goals are 2 fold
1) To enable consumers, who wish to avoid palm oil for allergy, dietary or ethical reasons, to see at a quick glance if a product, company or process is palm oil free. When consumers see the certification trademark on a product’s packaging or as a part of a company’s marketing that they know it has been thoroughly researched and certified by an International and Independent Certification Trademark Programme.
2) To create an alternate funding stream and distribute all profit from this Certification Trademark back into organisations working hard to protect rainforests around the world and all they contain.
